Sky Promotions, Democratic Party
Pharr, Texas
Selina Hayes was born and raised in Pharr, Texas. Hayes became interested in politics at a young age; as a teen she aspired to be a White House speechwriter.She began volunteering with the local Democratic party in college, and after working on local political campaigns, she founded Sky Promotions, a political consulting and fundraising firm. Throughout her career she has committed to Democratic campaigns to elect more Latinos and women. She has worked on a number of local and regional races, and was recently a regional political director for Beto O’Rourke’s gubernatorial campaign.
Interviewed by Jennifer R. Nájera on May 19, 2023 in McAllen, Texas
Selina Hayes reflects on the work of promotoras and why she thinks their work is important to electoral politics.
Hayes talks about running Beto O’Rourke’s gubernatorial campaign in South Texas.
Hayes speaks about the impact of campaign work on her family life.
Selina Hayes with renowned organizer Dolores Huerta.
Selina Hayes with former Texas gubernatorial candidate Beto O’Rourke.